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Hotel Marketing
(2020/1/5 23:23:17)
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SiteMinder eyes unicorn status before Christmas
(2019/12/18 6:00:00)
The company is on the cusp of closing a capital raising between $125 million and $200 million and should finalize the deal within the week.
How the 2010s shaped the way we travel
(2019/12/18 6:00:00)
Low-cost airlines and Airbnb made it affordable; Instagram made it look good. We aspired to live like a local, whatever that means, even as locals seethed at
the influx of tourists.
TripAdvisor: Losing traction
(2019/12/18 6:00:00)
The company has a huge platform with 460 million monthly active users, but they are not being well monetized.
Sales training, tech top independent hotel spending plans
(2019/12/18 6:00:00)
To compete effectively with branded hotels and be ready in case of a slowdown in some markets, independent hoteliers said 2020 spending priorities will focus
on sales training, technology, and digital marketing.
Five trends shaping the future of customer experience in 2020
(2019/12/18 6:00:00)
As we enter a new decade, customer experience is firmly positioned as a competitive advantage and something most companies are prioritizing.
Responsible and purposeful travel: the way forward
(2019/12/18 6:00:00)
Consumer fundamentals change, consumers? ability to pursue their holiday dreams as often or as elaborately as they have until now is going to be constrained.
More hotel brands gravitating toward experiential hospitality
(2019/12/17 6:00:00)
From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.
The "little things" that Japanese hotels get right
(2019/12/17 6:00:00)
The Japanese have a reputation for perfection in nearly everything they do, and that includes hotels.
Is this the future of travel bookings?
(2019/12/16 6:00:00)
Hotel bookings may no longer be the domain of the online travel agent but could be platforms like Amazon, Google and Facebook.
IHG launches in-room digital experience: IHG Studio
(2019/12/16 6:00:00)
Guests want more than a quick, connected guest room experience - they want to stream and watch their own entertainment content from their mobile devices and
personalize their stay experience.
Where Airbnb goes, hotels will follow
(2019/12/16 6:00:00)
Luxury hotel brands are stepping into the homeshare arena to compete with Airbnb, and are now making strides in one of Airbnb?s most successful arenas:
experiences.
Google wants to be your holiday tour guide
(2019/12/16 6:00:00)
Getting dropped into a new city is disorienting, and all the more so when you need to ask for help but don?t know how to pronounce the name of the place you?re
trying to get to. Google Maps now has a fix for this.
How can travel brands remain human in a digital-first world
(2019/12/16 6:00:00)
Travel brands are trying to figure out how to strike the right balance between digital touchpoints and in-person interactions.
China?s social travel platform Mafengwo to lay off 40% of staff
(2019/12/16 6:00:00)
Tencent-backed Mafengwo, once a top travel site in China known for its user-generated reviews and other travel-based content, is losing out to larger rivals
like Alibaba?s Fliggy and Ctrip.
2019 Chinese Outbound Travel Report
(2019/12/12 6:00:00)
Brands targeting Chinese customers overseas need to recognise that Shanghai and Beijing are no longer where growth is booming.
Top trending travel destinations of 2019, according to Google
(2019/12/12 6:00:00)
Google released its 2019 Year in Search on Wednesday, including the destinations people typed after "Trip to ..."
NextGuest wins 9 HSMAI Adrian Awards for 2019
(2019/12/12 6:00:00)
NextGuest has been honored with nine HSMAI Adrian Awards for 2019. These add to the over 500 awards the company has acquired over the years.
Focus on loyalty to ride out turbulence in travel
(2019/12/12 6:00:00)
There may not be reason to be fearful just yet but as the prospect of recession looms safeguarding loyalty is becoming an imperative.
What is the impact of social media on travel?
(2019/12/12 6:00:00)
When it comes to planning the perfect holiday, Instagram has become a huge factor for many young people today.
Brand.com, OTA bookings continue to grow
(2019/12/12 6:00:00)
Brand.com year-to-date bookings are up +7.7% compared to the same period last year and are growing faster than OTA (+7.1%), according to new Kalibri Labs data.
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