Society of Hong Kong Hospitality Professionalstag:shkhp.org,2026://12026-09-12T16:11:47+00:00XOOPS rsscCopyright (c) 2026, adminadminshkhp.org@gmail.comThe future of marketing in a blockchain worldtag:shkhp.org,2026://1.1.12017-10-12T05:05:00+00:002017-10-12T05:05:00+00:00adminBlockchain isn?t only for cryptocurrencies. Blockchains can be used for a variety of purposes, including forming contracts, keeping track of ownership, distributing data, and even marketing.Become a hotel advertising oro: Align your campaigns with the travel shopping journeytag:shkhp.org,2026://1.1.32017-10-12T05:04:00+00:002017-10-12T05:04:00+00:00adminHere is how you pair the traditional sales funnel with Google?s travel stages to help your hotel better define and select the appropriate advertising practices. Spotlight on… online guest experiencetag:shkhp.org,2026://1.1.52017-10-12T05:03:00+00:002017-10-12T05:03:00+00:00adminWith so many people choosing to book travel online today, your website, not your lobby, is increasingly becoming your first opportunity to make a lasting impression.'Our Operation Is Effortless and Guests Feel It' - Success Stories By Maestro PMS Clients from Large Scale Resorts to Boutique Indiestag:shkhp.org,2026://1.1.72017-10-11T16:54:11+00:002017-10-11T16:54:11+00:00adminFlexibility, Customization and an Unlimited Database Make Maestro Ideal & Scalable for Indie OperatorsTwo Roads Hospitality Selects NAVIS to Optimize Direct Channel Revenuetag:shkhp.org,2026://1.1.92017-10-11T15:00:43+00:002017-10-11T15:00:43+00:00adminAward-winning international hotel management company expands partnership after properties using NAVIS solutions prove ‘wildly successful.’OTA impact on hotels flattenstag:shkhp.org,2026://1.1.112017-10-11T05:10:00+00:002017-10-11T05:10:00+00:00adminAccording to Credit Suisse, OTA market share will not climb ?infinitely? given that much of the market using it is leisure oriented and that the corporate market continues to use a wealth of other methods to acquire its rooms.Who owns the hotel customer?tag:shkhp.org,2026://1.1.132017-10-11T05:09:00+00:002017-10-11T05:09:00+00:00adminThird-party intermediaries have offered an influx of ?options? when it comes to booking hotels, but one must ask whether these options are truly a gateway or gatekeeper to higher guest satisfaction and increased occupancy.Euromonitor: Global tourism will record a 4.1% increase in revenues during 2018tag:shkhp.org,2026://1.1.152017-10-11T05:08:00+00:002017-10-11T05:08:00+00:00adminPricing pressure will remain in the near term as there are major uncertainties buffeting the world economy, namely the rocky Trump administration, Brexit, as well as the flaring up of regional tensions across the world.GBTA: Business travelers identify top challenges they face on the roadtag:shkhp.org,2026://1.1.172017-10-11T05:07:00+00:002017-10-11T05:07:00+00:00adminTime spent in transit is the most challenging aspect of business travel, according to a new report. Hotel high-speed internet is one of the most popular optional purchases business travelers make on their own to improve their experience.The most rewarding hotel loyalty programs in 2017tag:shkhp.org,2026://1.1.192017-10-11T05:06:00+00:002017-10-11T05:06:00+00:00adminNew data compiled suggests that Wyndham may have the most rewarding loyalty program in the American hotel industry.Changes to social media platforms add flexibility for hotelstag:shkhp.org,2026://1.1.212017-10-11T05:05:00+00:002017-10-11T05:05:00+00:00adminHotel News Now spoke with hoteliers and a social media expert to find out how social media platforms such as Instagram, Twitter and Facebook have changed and how these changes have influenced social strategies in the hotel industry.Using CRM and data to curate unique experiences for gueststag:shkhp.org,2026://1.1.232017-10-11T05:04:00+00:002017-10-11T05:04:00+00:00adminFor the successful hospitality operator, a CRM system is an essential piece of software that enables them to provide the perfect experience for a guest, no matter what channel they came through, what their reason for travel is, or who they are travelling with.Is your hotel’s digital strategy keeping up with the latest in search engine marketing?tag:shkhp.org,2026://1.1.252017-10-11T05:03:00+00:002017-10-11T05:03:00+00:00adminKeeping up with search?s constant updates can be daunting. In this infographic Sabre Hospitality Solutions has included the release of a variety of new search technologies deployed over the previous months.Hotels Are Leaving Money on the Table: StayNTouch Guide Explores Strategies for Maximizing Guest’s Share of Wallettag:shkhp.org,2026://1.1.272017-10-10T14:58:23+00:002017-10-10T14:58:23+00:00adminLoyalty and bookings are not enough - hotels must increase guest spendHow OTAs are winning the direct booking battle in Chinatag:shkhp.org,2026://1.1.292017-10-10T05:10:00+00:002017-10-10T05:10:00+00:00adminThe findings of EyeforTravel?s latest Chinese Travel Consumer Report 2017-2018, which surveyed over 2,000 consumers, are bad news for the direct booking charge.Hotels offer bundled packages to wrest bookings from OTAstag:shkhp.org,2026://1.1.312017-10-10T05:09:00+00:002017-10-10T05:09:00+00:00adminAll-inclusive resorts are the ones typically offering one-click shopping. By bundling air and hotel, it?s easier for guests to say ?yes.? These packages directly compete with OTAs.India: OTAs go beyond discounts to net loyal customerstag:shkhp.org,2026://1.1.332017-10-10T05:08:00+00:002017-10-10T05:08:00+00:00adminAfter luring travelers with discounted air fares, online travel agents (OTA) such as MakeMyTrip and Cleartrip are now shifting gears by rolling out new schemes to win their loyalty. Loyalty is on the verge of major disruptiontag:shkhp.org,2026://1.1.352017-10-10T05:07:00+00:002017-10-10T05:07:00+00:00adminTechnology, such as mobile and blockchain, are forcing traditional loyalty models to adapt and become dynamic to remain relevant in an ever-saturated market.The changing face of the Marriott hotel lobbytag:shkhp.org,2026://1.1.372017-10-10T05:06:00+00:002017-10-10T05:06:00+00:00adminAs hotel brands today try to win over Airbnb-obsessed millennials, the lobby is once again becoming a vibrant gathering place for patrons and public alike.15 tips for restaurant social media marketing with examplestag:shkhp.org,2026://1.1.392017-10-10T05:05:00+00:002017-10-10T05:05:00+00:00adminSocial media marketing for your restaurant is an investment that takes time, effort and money. If done properly, the return on the investment is huge.