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feed icon On the Move: February 2011 (2011/3/2 15:39:28)
Global Staff Movements for February 2011 provided by Spectrum International.
feed icon Savvy hotel marketers make voice channels a priority (2011/3/2 14:05:12)
With all the budget cuts the last few years, many hotels and call centers have allowed training to fall by the wayside. So a good starting place is to schedule a sales training meeting for your team. Here are some good themes.
feed icon Bing Travel taunts Google with price predictors travel feature (2011/3/2 14:04:15)
While Google finds itself haggling with the Justice Department over ITA Software, Microsoft Bing added an autosuggest capability for flight prices based on ITA data. The new feature displays flight prices, including Bing's prediction of the best flig ...
feed icon Tourist board and OTA enter joined marketing campaign (2011/3/2 14:03:23)
VisitEngland and Lastminute.com have teamed up to give domestic tourism a push. February 28 will see the launch of a targeted joint marketing campaign online and off, focusing on showcasing all that England has to offer.
feed icon What ?micro-focused rate-setting strategies? have done for Omni Hotels (2011/3/2 14:02:27)
Faced with the expanding number of online travel providers and channels in the marketplace, hoteliers must develop and implement increasingly sophisticated revenue management strategies to manage rates and availability. Omni Hotels has created and im ...
feed icon The state of social networking in Western Europe (2011/3/2 14:01:41)
eMarketer estimates that more than half of Western Europe?s online population will use social networks at least once a month in 2011, an increase of 16.2% from 2010. By 2015, 64.4% of internet users in the region, or 141.9 million people, will be reg ...
feed icon Which Facebook marketing metrics matter the most? (2011/3/2 14:00:41)
Quite obviously, the first metric that you probably all monitor are fans, or as Facebook now has it, "likers". But there is more to Facebook than just that. The following articles lists a few Facebook metrics you might currently not measure.
feed icon Hotel News in Brief (2011/3/1 14:09:08)
Hotel industry news in brief...................
feed icon Showboat in Atlantic City Welcomes Dogs to Hotel (2011/3/1 14:09:08)
On Thursday, Showboat became Atlantic City's first dog-friendly casino-hotel - a marketing ploy designed to draw more human customers to a tourist town just begging for business. By Donald Witkowski
feed icon Accor Hotels Targets over $200,000 in National Fundraising Appeal for Christchurch Earthquake Victims (2011/3/1 14:09:08)
The Accor hotel group and its hotel owners announced today that they will donate NZ$2 for every room sold at its 29 hotels and resorts across New Zealand until the 31st of March in order to raise urgent funds in aid of the Christchurch earthquake rel ...
feed icon Hotel Revenue and Reservations Continue Growth (2011/3/1 14:09:08)
The hotel industry continued to recover in January with strong growth in both global hotel revenue and bookings, according to data released today by Pegasus Solutions in The Pegasus View. Driven by demand and assisted by rate growth, business travel ...
feed icon How Quantum Science Can Transform the Hotel Industry (2011/3/1 14:09:08)
The hotel industry will go around in circles unless it embraces quantum science's discoveries about energy. This article explains some of the ways in which quantum science opens new possibilities to the hotel industry, which will enable it to cre ...
feed icon New Efforts to Sell Empty Hotel Rooms (2011/3/1 14:09:08)
The U.S. hotel industry struggles with a harsh fact: each night, on average, 40 percent of its rooms go empty. This, coupled with the tremendous funds hotels spend for marketing, has driven an innovation explosion in recent years. By Justin Bachman
feed icon What we have here is a FAILURE to COMMUNICATE! (2011/3/1 14:09:08)
There are many times these days when I feel information overload. I do not read newspapers or magazines as often as I used to, yet I feel barraged with "news", advertisements and data pushed at me from every angle and direction. In hospital ...
feed icon Asian consumers increasingly looking to buy travel online (2011/3/1 14:05:52)
According to Expedia, in the U.S. 40% of travel is booked online, in Europe around 30%, and in Asia-Pacific 20% and well below, depending on the country. But according to PhoCusWright this is going to change very soon, with Asia Pacific becoming a US ...
feed icon How OTAs can strengthen their position in Asian markets: move beyond online bookings (2011/3/1 14:04:49)
The demand for travel amongst Asians is expected to increase at a much faster rate than the rise in Internet penetration. To fully exploit this opportunity, OTAs should reach out to the consumers through other mediums primarily over the phone, face-t ...
feed icon Rate parity has a communication problem (2011/3/1 14:03:16)
Compete asked nearly 800 online consumers to compare travel sites to non?travel websites across several attributes. The biggest advantage for travel sites was ?prices vs. the same products offline?: 40% reported that online travel sites offer better ...
feed icon How to increase your hotel?s perceived value without lowering prices? (2011/3/1 14:02:06)
The economy is looking up but the customer has changed. Perceptions about price have changed and guests are resistant to paying more. So how do we get ourselves out of this mess? The key word today is "value." Value is what you get compared to what y ...
feed icon Google shifts search rankings: Is your website ready? (2011/3/1 14:01:58)
Last week saw big changes in the way Google sorts and ranks its results pages, with huge implications for the travel industry. Businesses with a strong search marketing strategy should see early benefits, while those with dubious or weak approaches w ...
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